Riot Games starts the second edition of Carnawild , League of Legends themed event : Wild Rift inspired by Carnival . From February 3 to March 15, the campaign brings daily missions, awards, collaborations with influencers and face -to -face activations in street blocks in Rio de Janeiro, Curitiba and São Paulo . Participants must register through the official website of the event .
With the theme “Play on your pace!” , the action puts the pores , mascots of the game, as protagonists, reinforcing the adaptable identity of these characters compared to the carnival spirit of Brazilians. Thus, the initiative seeks to connect players inside and outside the digital environment, offering experiences for those who enjoy the revelry and for those who prefer to celebrate playing.
Face -to -face activations take Wild Rift to the streets
In addition to interactions in the game, Riot Games promotes activations in the marcha nerd blocks in Rio de Janeiro and nerd carnival in Curitiba , distributing thematic visors to revelers. In São Paulo , the public will be able to remove gifts in the final of the Wild Rounds tournament , which takes place at Riot Games Arena .
In addition, another novelty of Carnawild is the joke “Unidos da Fofétéia” , an allusion to a pore collective, which reinforces the festive and inclusive identity of the event. Thus, Riot points out that the proposal is to expand the game universe beyond the screen, creating interactive moments between fans and new audiences.
Cultural Competition awards community creators
Players will also be able to participate in a cultural contest, with categories of Cosplay , Cospobre and Fanart . Entries take place from February 3 to 18 through the official website. The public will be able to vote between February 28 and March 8, and Riot Games will select the finalists. Samsung Galaxy S25 prize .
Thus, competition reinforces the company's commitment to creativity and community participation, valuing the expression of players within the Wild Rift universe.
Influencers and special soundtrack complete the experience
Riot Games also bets on interaction with influencers of the Wild Rift and League of Legends . During the event, content creators will make live broadcasts with costumes, themed challenges and special matches with the Yordles, characters known for the charisma and the dynamic mechanics within the game.
Carnival is synonymous with music, and the campaign will feature an exclusive soundtrack produced by Mdois. The social networks of the game will incorporate the Brazilian sound, creating a musical identity aligned with the celebration.
Wild Rounds Tournament ends the celebration
Carnawild culminates in the grand final of the Wild Rounds tournament, which will be held in person in Sao Paulo on March 15. The competition starts on February 15 and will bring together players, influencers and fans to celebrate the competitive universe of the game.
With this action, Riot reinforces the growth of the Brazilian community within the scenario of Wild Rift. Thus, highlighting the importance of the game as a space for competition and entertainment.
Riot Games reinforces the commitment to the Brazilian community
Diego Martinez , general manager of Riot Games, points out that the campaign was designed to involve the Brazilian community in an authentic way.
“Our goal with such a project is that everyone feels included and celebrated. We want to reflect the importance of the Brazilian community for Wild Rift, a game that has grown in preference and engagement with players, largely by presenting itself as more than just one game-it's community, it's competition, it's entertainment and connection. ” , says Martinez.
Carnawild continues until March, promoting a different carnival for Wild Rift players. More information is available on the official game channels on Twitter and Instagram.
