Riot Games is launching the second edition of CarnaWild League of Legends: Wild Rift themed event inspired by Carnival . From February 3rd to March 15th, the campaign features daily missions, prizes, collaborations with influencers, and in-person activations at street parties in Rio de Janeiro, Curitiba, and São Paulo . Participants must register through the event's official website .
With the theme "Play at Your Own Pace!" , the campaign features the Poros , the game's mascots, as protagonists, reinforcing the adaptable identity of these characters, compared to the carnival spirit of Brazilians. In this way, the initiative seeks to connect players both inside and outside the digital environment, offering experiences for those who enjoy the festivities and for those who prefer to celebrate by playing games.
In-person activations bring Wild Rift to the streets
In addition to in-game interactions, Riot Games is promoting activations at the Marcha Nerd block party in Rio de Janeiro and the Carnaval Nerd block party in Curitiba , distributing themed visors to revelers. In São Paulo , the public can pick up prizes at the Wild Rounds tournament final , which takes place at the Riot Games Arena .
Furthermore, another new feature of CarnaWild "Unidos da Fofutéia" game , an allusion to a collective of Poros, which reinforces the festive and inclusive identity of the event. Thus, Riot highlights that the goal is to expand the game's universe beyond the screen, creating interactive moments between fans and new audiences.
Cultural competition awards community creators
Players will also be able to participate in a cultural contest, with categories for cosplay , low-budget cosplay , and fan art . Registration takes place from February 3rd to 18th through the official website. The public can vote between February 28th and March 8th, and Riot Games will select the finalists. In addition, the three best works will receive a Samsung Galaxy S25 .
Thus, the competition reinforces the company's commitment to creativity and community participation, valuing the expression of players within the Wild Rift universe.
Influencers and a special soundtrack complete the experience
Riot Games is also betting on interaction with influencers from the Wild Rift and League of Legends . During the event, content creators will do live streams with costumes, themed challenges, and special matches with the Yordles, characters known for their charisma and dynamic in-game mechanics.
Carnival is synonymous with music, and the campaign will feature an exclusive soundtrack produced by mdois. The game's social media channels will incorporate Brazilian sounds, creating a musical identity aligned with the celebration.
Wild Rounds Tournament concludes the celebration
CarnaWild culminates in the grand final of the Wild Rounds tournament, which will be held in person in São Paulo on March 15th. The competition begins on February 15th and will bring together players, influencers, and fans to celebrate the competitive universe of the game.
With this action, Riot reinforces the growth of the Brazilian community within the Wild Rift scene, highlighting the importance of the game as a space for competition and entertainment.
Riot Games reinforces its commitment to the Brazilian community
Diego Martinez , general manager of Riot Games, emphasizes that the campaign was designed to authentically engage the Brazilian community.
“Our goal with a project like this is for everyone to feel included and celebrated. We want to reflect the importance of the Brazilian community to Wild Rift, a game that has grown in popularity and engagement among players, largely because it presents itself as more than just a game – it's community, it's competition, it's entertainment, and it's connection ,” says Martinez.
CarnaWild runs until March, offering a unique Carnival experience for Wild Rift players. More information is available on the game's official Twitter and Instagram channels.