Pokémon GO phenomenon is still surprising! According to the New York Times , the game reached 10 million downloads on its first launch day in Japan last Thursday. Surprisingly, this impressive number consolidated the success of the game in the country that gave rise to the franchise.
similar analysis company pointed out that 24% of Android users in Japan downloaded Pokémon GO . That is, the application has exceeded the popularity of platforms such as Snapchat, WhatsApp and Kakaotalk in Japanese territory. Inequivocally, Pokémon fever dominated cell phones, showing the power of nostalgia combined with technology.
Also, according to Sensortower , the game already accumulates 75 million downloads worldwide . After all, Pokémon Go has become the fastest mobile game to reach 50 million downloads , winning this brand in just 19 days . To get an idea, the popular Color Switch took 77 days to reach the same feat. Therefore, the global impact of the game is undeniable.
McDonald's becomes Pokémon GO's official sponsor in Japan
However, success was not limited to download numbers. McDonald 's , in partnership with developers, became the first official sponsor of the game in Japan . Thus, the chain restaurants were transformed into key sites inside the game , encouraging players to visit the shops while hunting their favorite Pokémon. This strategic move joined entertainment and consumption, creating new possibilities for interaction in the mobile universe.
Pokémon GO is currently available in more than 35 countries , including the United States , where it was officially launched on July 6 . In addition, during San Diego Comic-Con , Niantic Labs presented the game's team leaders and revealed that it is considering new features, such as Pokémon creation for future updates.
Undoubtedly, Pokémon Go continues to innovate and captivate fans around the world. While we await the next news, how about following all updates on the official WhatsApp channel and follow us on Instagram ?
Source: Official Website .
